Oravel Stays, the mum or dad firm of the just lately rebranded international hospitality platform PRISM (previously OYO), has filed its UDRHP with the Securities and Exchange Board of India (SEBI). This is a defining second for many recognised consumer-tech startups in India. OYO is transitioning from a hyper-growth aggregator right into a mature, worthwhile, and structurally sound hospitality expertise enterprise.
The upcoming IPO goals to lift INR 6,650 crore from a completely contemporary subject. Here is a complete evaluation of the OYO IPO UDRHP.

OYO IPO: Offer Details
OYO IPO is totally devoid of an Offer for Sale (OFS). Early traders and promoters aren’t offloading their stakes, selecting as an alternative to channel all raised capital instantly into the corporate’s stability sheet.
- Issue Size: INR 6,650 crore (Entirely a contemporary subject)
- Pre-IPO Placement: The firm could take into account a pre-IPO placement of as much as INR 1,330 crore (20% of the contemporary subject), which might subsequently cut back the ultimate public subject dimension.
- Book-Running Lead Managers: Axis Capital, Citigroup Global Markets, Goldman Sachs, ICICI Securities, InCred Capital, Intensive Fiscal Services, JM Financial, and SBI Capital Markets.
- Registrar: MUFG Intime India.
OYO IPO Shareholding Pattern (Pre-Issue)
| Shareholder | No. of Shares Held | Pre-Issue Stake (%) |
|---|---|---|
| SVF India Holdings (SoftBank) | 633,88,33,159 | 40.04 |
| RA Hospitality Holdings | 318,57,44,464 | 20.12 |
| Ritesh Agarwal | 104,36,43,622 | 6.59 |
| Dinesh Ramamurthi, (Trustee of Oravel Employee Welfare Trust) |
85,16,10,597 | 5.38 |
| Patient Capital Investments | 60,38,96,552 | 3.81 |
| Five Stars Capital S.C.A | 43,86,52,334 | 2.77 |
| Lightspeed Venture Partners IX | 27,56,63,082 | 1.74 |
| A1 Holdings Inc | 25,72,07,037 | 1.62 |
| Star Virtue Investment Limited | 25,69,70,744 | 1.62 |
| Tanjung Buai Ventures SDN. BHD | 22,31,83,088 | 1.41 |
| AirBnB Inc | 19,23,89,765 | 1.22 |
| Peak XV Partners | 16,71,74,683 | 1.06 |
| Total | 1,38,34,969,127 | 87.39 |
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PRISM IPO: Business Overview & Operational Performance
Founded in 2012 to standardize funds lodging in India, OYO has developed right into a full-stack, international hospitality platform rebranded as PRISM. Operating on a extremely scalable, asset-light mannequin, the corporate doesn’t personal the actual property it lists. Instead, it gives built-in expertise, branding, and operator options to third-party storefront homeowners (Patrons), working totally on a revenue-sharing or franchise charge mannequin.
The firm’s income engine is powered by three distinct verticals throughout greater than 35 international locations:
- Hotels: Spanning financial system to premium segments throughout India, the US, the UK, Southeast Asia, and the Middle East. Brands embody Sunday, Townhouse, Palette, OYO, and the newly acquired Motel 6 and Studio 6.
- Homes: Professionally managed trip and short-term leases primarily in Europe and Australia, working underneath manufacturers like Belvilla, DanCenter, and Checkmyguest.
- Listings: A subscription-based mannequin in Europe the place storefronts pay a hard and fast charge to listing on the platform.
Operational Scale:
PRISM’s operational footprint has expanded aggressively. As of 31 December 2025, the platform boasted 2,93,554 international storefronts, an enormous leap from 1,70,101 in FY23. This development is closely supported by an “India for the World” technique. While 52.39% of the corporate’s Gross Booking Value (GBV) in 9M FY26 got here from the United States, 76.12% of its international workforce (together with core engineering and company capabilities) stays based mostly in India. This geographical value arbitrage gives immense working leverage, permitting PRISM to deploy enterprise-grade tech in high-margin Western markets at a fraction of native improvement prices.
The platform’s proprietary expertise is its main moat. Tools like PRISM OS (property administration), Bolt.ai (channel administration), and dynamic pricing algorithms recalculate room charges hourly based mostly on micro-market shifts, climate, and competitor pricing. This ensures Patrons maximise their yield with out guide intervention.
To drive increased Average Daily Rates (ADRs) and higher margins, PRISM has actively pivoted towards premium storefronts. The firm’s “CheckIn” assortment (Sunday, Palette, Townhouse) particularly targets experience-led travellers. In India alone, company-serviced premium storefronts jumped from simply 4 in FY23 to 1,573 by 9M FY26.
This natural premiumization is complemented by extremely strategic acquisitions:
- G6 Hospitality (Dec 2024): Acquired the long-lasting Motel 6 and Studio 6 manufacturers, immediately giving PRISM a dominant foothold within the mature North American financial system lodging sector.
- Checkmyguest (Sep 2024) & MadeComfy (Jul 2025): Expanded the premium city properties community throughout France and Australia.
Customer acquisition value (CAC) is a infamous margin-killer in journey tech. PRISM combats this by sturdy loyalty ecosystems: OYO Wizard (19.07 million members globally) and My6 (7.36 million members in North America). Because of those packages, 67.57% of demand is generated instantly by the corporate’s personal apps and web sites, bypassing pricey third-party Online Travel Agents (OTAs). Furthermore, 61.76% of used room nights come from repeat prospects, proving excessive platform stickiness.
OYO IPO: Financial Performance
Here is the OYO’s consolidated monetary efficiency, highlighting the expansion trajectory from FY23 to the primary 9 months of FY26:
| Financial Metrics | FY23 | FY24 | FY25 | 9M FY26 |
| Revenue from Operations | 5,463.95 | 5,388.79 | 6,252.83 | 6,940.97 |
| Total Expenses | 6,799.70 | 5,725.78 | 6,659.54 | 6,936.64 |
| Gross Profit | 2,326.67 | 2,503.35 | 3,123,28 | 4,231.00 |
| EBITDA | (324.41) | 1,279.98 | 953.43 | 2,127.22 |
| Restated Profit/(Loss) for the Period | (1,286.52) | 229.58 | 244.82 | 748.34 |
| Global Gross Booking Value (GBV) | 10,175.68 | 10,587.24 | 16,278.78 | 22,946.25 |
Industry Benchmarking: How PRISM Stacks Up
When positioned subsequent to home and international friends, PRISM’s scale and margin profile stand out. According to information from 1Lattice, PRISM’s community of two.93 lakh international storefronts dwarfs home gamers like Lemon Tree (130) and Indian Hotels Company (361), putting it nearer to international behemoths like Booking Holdings and Airbnb in sheer unit quantity.
More importantly, PRISM is extracting superior margins from its ecosystem. In FY25, PRISM’s Gross Profit as a proportion of GBV stood at 19.19%, and 18.44% for 9M FY26. To put this in perspective, this gross margin profile is roughly 1.5 to five instances increased than different main Indian OTAs (MakeMyTrip recorded 7.39% for a similar 9M FY26 interval). This outperformance is pushed by PRISM’s skill to behave as a full-stack operator slightly than only a reserving aggregator, capturing income shares, royalty charges, and software program subscriptions concurrently.
PRISM IPO: Use of Proceeds
PRISM has charted a transparent, balance-sheet-strengthening path for its INR 6,650 crore increase:
- Debt Reduction (INR 4,987.50 crore): The lion’s share of the proceeds shall be infused into its subsidiary, Oravel Stays Singapore, to prepay or repay excellent borrowings.
- The remaining funds shall be utilized for continued R&D, potential inorganic alternatives, and dealing capital.
By wiping out a big chunk of its debt, PRISM is aiming to enhance its Net Leverage Ratio (presently sitting at 2.60x). The subsequent discount in finance prices will drop straight to the underside line, additional accelerating PAT development within the post-listing quarters.
Final Words
OYO IPO UDRHP paints the image of an organization that has efficiently navigated essentially the most turbulent interval in hospitality historical past. By shedding unviable stock, totally committing to an asset-light framework, and buying high-cash-flow legacy manufacturers like Motel 6, the corporate has remodeled its monetary DNA.
The firm is now not simply an aggregator of funds rooms; it’s a extremely worthwhile, international B2B2C hospitality working system. If it could keep its direct-demand dominance and combine its huge US acquisitions easily, PRISM is well-positioned to be a cornerstone wealth creator in India’s next-generation tech listings.
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