Clavicular constructed a following humiliating ladies. What does that educate his followers?

You may first come throughout Clavicular in a clip about his jawline or his first, second, or eleventh cosmetic surgery. Stay a bit of longer, and chances are you’ll end up watching him assess ladies’s appearances, talk about their sexual availability, or cut back them (together with males) to classes in a web based hierarchy of attractiveness.

For viewers, all of it arrives in the identical feed, packaged as leisure. For the ladies concerned, showing in that content material can carry penalties that reach lengthy after the livestream ends.

Clavicular, whose actual identify is Braden Peters, is a 20-year-old influencer identified for “looksmaxxing” content material, a web based development centered on making your self extra bodily enticing. On his livestreams, totally on Kick, he compares his look with different males’s and charges ladies’s appears. YouTube banned his unique channel in November 2025 and later eliminated two alternative channels. He has develop into some of the recognizable figures in a nook of the web the place bodily look is handled as a measure of standing and value.

Peters now faces felony expenses in Massachusetts stemming from an alleged May 2025 assault involving a 17-year-old lady. The expenses embrace rape, administering a substance for sexual activity, and procuring alcohol for somebody beneath 21. His arraignment is scheduled for Oct. 14. His lawyer, Jeff Neiman, says Peters is harmless.

The case might be determined in court docket. But the best way Peters talks about ladies is already on show for anybody to see. And he’s a part of a a lot bigger on-line tradition wherein placing ladies down may also help construct an viewers.

“Misogyny is finding new audiences online”

Before the felony expenses made headlines, Peters was already drawing criticism for the way he talked about ladies to his nearly 3 million followers throughout platforms. He usually calls ladies “foids” — brief for “femoid,” or “female android” — and promotes the concept ladies select males based mostly on their appears, a perception related to “blackpill” ideology. In his on-line academy, he refers to ladies as “targets” and “slayables,” turning relationship right into a recreation of conquest, with ladies solid as one thing to win reasonably than folks with preferences and bounds of their very own.

Much of Peters’s streaming takes place at events and golf equipment, the place his interactions with ladies develop into a part of the leisure. He usually takes younger ladies’s faces into his fingers and analyzes them. In one clip, as a lady tries to show away, he tells her, “I’m not done looking at you!” During Peters’s summer time journey to Israel, one other clip drew controversy after he refused to talk to a lady except she wished to have intercourse. “Just tell the girls I’m looking to have sex in a bathroom,” he mentioned.

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His behavior of judging ladies’s appears, referred to as “face rating,” additionally carries over into appearances on different creators’ reveals. During one livestream with Adin Ross, Peters rated Adam22’s spouse a 5.5 on his attractiveness scale. When she requested about celebrities, together with Sydney Sweeney and Margot Robbie, Peters mentioned Sweeney was “ugly” and dismissed her facial options, arguing that she was enticing primarily due to her breasts. Asked who would qualify as a “10,” Peters mentioned even a 9.5 was troublesome to realize and described Victoria’s Secret fashions because the “highest echelon of women.”

Peters has defended the best way he talks about ladies. In a February interview with Piers Morgan, when Morgan questioned whether or not his feedback had been misogynistic, Peters pushed again, arguing that girls usually refuse to see males beneath six ft tall as totally human. “They are the most fucking brutal gender,” he mentioned.

“Clavicular and many other streamers have built an audience by demeaning and humiliating women, including using dehumanizing language to talk about them,” Liz Roberts, CEO of victim services organization Safe Horizon, tells Mashable.

“Misogyny is discovering new audiences on-line, the place previous concepts about ladies, gender, and energy are being repackaged as leisure for a brand new era,” she added.

Peters is not the only creator whose content has prompted concerns about misogyny and the treatment of women online. Fresh & Fit co-host Myron Gaines has promoted the idea that men should be “dictators” in relationships and women their “subordinates.” Andrew Tate, who faces rape and human trafficking charges in the UK, has said that a woman and the intimate parts of her body “belong” to her male partner. And after the 2024 election, far-right livestreamer Nick Fuentes posted, “Your physique, my selection. Forever.”

Concerns also extend to less prominent streamers in Peters’s own circle. This week, footage circulated that appeared to show Drago, a Kick streamer reportedly friends with Clavicular, grabbing and punching fellow streamer MiaMaxxed at the SeeEx event while others reportedly poured milk on her. Drago has claimed self-defense, alleging that she attacked him first and damaged his property.

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Women who stream have additionally described viewers crossing boundaries after they meet in particular person. In October 2025, a TwitchCon attendee grabbed streamer Emiru and tried to kiss her throughout a meet-and-greet. “I’m obviously shaken up by what happened, and it’s not the first time I’ve dealt with something like this,” she wrote afterward. She additionally criticized Twitch’s response, saying the attendee was allowed to stroll away after her safety guard intervened. Twitch CEO Dan Clancy later apologized and acknowledged failures in each stopping the incident and responding to it.

What occurs when streamers develop into position fashions?

For younger viewers nonetheless determining what relationships ought to appear to be, these streams can develop into an off-the-cuff schooling, and streamers can develop into de facto mentors. They could arrive on the lookout for relationship recommendation, a exercise routine, or reassurance about their look. Along the best way, they could additionally hear that girls are shallow, that humiliation is appropriate, or that dominance is a traditional a part of relationships.

“Young people are still forming their understanding of what is healthy, what is acceptable, and how people should treat one another,” Roberts advised Mashable. “What they consume online shapes how they understand violence, power, and control. That’s why it’s so important to help young people recognize violent control for what it is, rather than allowing it to become just another piece of content they scroll past every day.”

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It’s straightforward to dismiss content material like this as leisure — and lots of contributors in Ofcom’s 2025 analysis described watching manosphere content material that manner. But those that had been extra deeply invested in closed-off on-line teams appeared much less prone to problem what others mentioned or did. When becoming in means going together with the group, questioning misogyny can come at a social price.

The consideration surrounding Peters’s case has additionally introduced renewed scrutiny to the tradition round him, like how degrading ladies can develop into leisure and the way repeated publicity could make dangerous conduct appear atypical. Roberts factors to one thing extra concrete than merely telling younger folks to steer clear of that content material: serving to them acknowledge dangerous conduct earlier than they arrive to just accept it as regular.

“Parents should talk with their kids about the early warning signs of power and control, because harm doesn’t typically begin with physical violence,” she mentioned. “Telling someone what to wear or who they can spend time with, humiliating someone to make them feel small, or talking about women as if they are objects rather than people are all early red flags.”

“Helping young people recognize those behaviors early can give them the tools to build healthier relationships,” she added, “and challenge harmful patterns when they see them.”