Happy Wednesday! It’s July 1, 2026, and that is The Morning Shift — your every day roundup of the highest automotive headlines from world wide, in a single place. This is the place you will discover a very powerful tales which can be shaping the way in which Americans drive and get round.
In this morning’s version, we’re BYD’s goals for the EV gross sales crown, and people manufacturers which can be succeeding in our trendy automotive market. We’ll additionally take a look at the state of Western automakers in China, and the weapons producers taking chips from automobiles.
1st Gear: Tesla took the EV gross sales crown again from BYD earlier this yr, however BYD is poised to take it again
Way again in 2024, BYD beat Tesla for pure EV gross sales for the primary time. The Chinese firm has largely remained forward of the American one, save for a dip in gross sales in the course of the first quarter of 2026 — a dip massive sufficient for Tesla to take the crown again. Now, although, it is trying prefer it’ll return to BYD. From Bloomberg:
BYD Co. is poised to reclaim the title of the world’s prime vendor of totally electrical automobiles from Tesla Inc. because the Chinese automaker ships an growing variety of automobiles overseas.
The maker of the Dolphin delivered 557,090 battery-electric fashions within the three months by way of June, in accordance with figures launched Wednesday. While that is fewer than in the identical interval final yr, it will in all probability be sufficient to beat Tesla. The US producer is predicted to report quarterly gross sales of round 396,500 automobiles subsequent week, in accordance with analyst estimates compiled by Bloomberg.
BYD first overtook Tesla within the fourth quarter of 2024, and maintained a major lead by way of 2025 as Elon Musk’s political actions and shut ties with US President Donald Trump disenchanted customers, notably in Europe.
One automaker makes good automobiles, the opposite alienates its goal market by cozying as much as far-right race nationalist events across the globe. I am unable to think about why Tesla is shedding in gross sales.
2nd Gear: The dire U.S. auto market is not so dire for Hyundai, Kia, and Honda
2026 has been a nasty yr for automotive gross sales writ massive, however there’s an exception to the rule: Hybrids, which have gone gangbusters as gas costs have climbed. Hyundai and Kia have ridden that wave to gross sales success, whereas Honda has discovered success the old school means. From Automotive News:
Hyundai and Kia racked up extra U.S. gross sales features in June on sturdy hybrid and crossover quantity, whereas Honda Motor Co. quantity rose 17 p.c on strong CR-V and Accord demand.
Sales final month rose 11 p.c to 77,555 at Hyundai and 10 p.c to 70,507 at Kia, the businesses stated July 1.
Hybrid quantity, up 74 p.c at Hyundai and 187 p.c at Kia, drove the features final month, the businesses reported.
Two of Hyundai’s core crossovers, Tucson and Palisade, posted double-digit features of 20 p.c or extra, whereas Kia’s total crossover deliveries rose 4 p.c.
Kia stated its retail gross sales additionally posted double-digit features final month, up 17 p.c.
…
At American Honda, June quantity rose 17 p.c on the Honda division – with Accord up 49 p.c, CR-V up 30 p.c and Civic up 15 p.c – and 13 p.c at Acura.
Honda stated gross sales of electrified fashions, practically all of them hybrids, rose 11 p.c to 36,580.
The Korean triplets have been making some actually nice stuff lately, so it is good to see that mirrored in gross sales. Maybe American automotive consumers do have style. If solely we may get all of them to cease shopping for boring grayscale automobiles.
third Gear: Chinese consumers are abandoning Western manufacturers
Ten years in the past, Western automakers have been tripping over themselves to get a foot within the door within the profitable Chinese market. Now, although, Chinese automakers are constructing higher automobiles for much less cash — and the Western automakers are shedding out to home gross sales. From the Wall Street Journal:
The mid-2010s have been a golden age for Western carmakers in China, the world’s largest auto market. Brands reminiscent of Buick and Volkswagen thrived as a newly empowered class of consumers could not get into international automobiles quick sufficient.
But now that footprint is slipping away.
The largest Western automaker in China, Volkswagen, noticed the market share for its manufacturers fall to 9.7% in 2025 from 14.7% in 2015, in accordance with information from business consulting agency AlixPartners. The German carmaker is now eyeing tens of 1000’s of job cuts globally, partly due to misplaced floor in China. Volkswagen went from $5 billion in revenue from its Chinese operations to a projected $228 million to $684 million this yr.
Today, Western automotive corporations face intense competitors from the native corporations they as soon as taught how you can make automobiles. American manufacturers’ whole market share fell to five% final yr from 12% in 2014, in accordance with AlixPartners.
Chinese automobiles that supply extra options, higher expertise and extra aggressive pricing make up two-thirds of recent automotive gross sales within the nation and have nearly totally elbowed international producers out of the electrical and plug-in hybrid market. Even Tesla, which helped spark China’s EV increase, has seen its market share decline there.
We’re extra alike the common Chinese citizen than most individuals would in all probability prefer to admit. We all get pleasure from a pickup truck doing donuts, a cool fireworks explosion, and an inexpensive automotive made regionally that gives extra options than the competitors.
4th Gear: Weapons producers are taking automotive chips to construct missiles
The United States has plowed by way of plenty of our missile stock, and the federal government is providing huge cash to any firm who might help it restock. That means a fertile floor for startups seeking to get into the weapons enterprise, and a wealth of recent corporations that are actually grabbing elements from automotive provide chains. From Reuters:
WASHINGTON, July 1 (Reuters) – Defense tech startups are repurposing automotive chips and pipes utilized in fracking — whereas copying manufacturing strategies from drugmakers — in an effort to ship weapons to the Pentagon quicker and at decrease price.
Soaring demand for rocket motors used to energy missiles and different weapons has spurred new enthusiastic about provide chains. Seeking huge returns, Silicon Valley-style startups are actually taking up protection corporations which have lengthy dominated the business, pulled into the competitors by a necessity for manufacturing velocity, excessive quantity and decrease prices, in accordance with ten business executives, consultants and U.S officers interviewed by Reuters.
The U.S. has plowed by way of over fifty thousand rockets, missiles and different projectiles propelled by rocket motors because the Russian invasion of Ukraine in 2022 by way of the U.S. assault on Iran, Pentagon information reveals. Washington is setting apart $53 billion and simplifying procurement guidelines to extend vital missile and rocket manufacturing.
Personally, if I noticed what our missiles are getting used for, I would not be champing on the bit to assist in that degree of mass destruction. That’s simply me and my conscience, although. I perceive not everyone seems to be so encumbered by morality.
Reverse: Iconic?
The History Channel calls the Thunderbird “Ford Motor Company’s iconic sports car.” I really feel like there could also be only one or two more-iconic sports activities automobiles from Ford. I could possibly be fallacious.
The Fuel Up
Today’s common worth for normal is an identical to yesterday’s, and mid-grade and premium are literally barely up. Is this the top? Is the sky falling? Will the heavens rain fury upon us?
On The Radio: Femtanyl – ‘GIRL HELL 1999’
The Supreme Court banned trans children from enjoying sports activities yesterday, upholding legal guidelines that enable for little one genital inspections. Things are dangerous, y’all. Have some loud transsexual music about it.
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