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- Toyota offered 10.5M automobiles globally in 2025, a 3.7 % improve.
- U.S. tariffs rose to fifteen %, pushing Toyota to regulate output.
- Electrified automobiles made up almost half of Toyota’s whole quantity.
Toyota stays the world’s prime automaker, reporting a record-breaking 10.5 million car gross sales final yr. That determine marks a 3.7 % achieve over the earlier yr, bolstered by stronger efficiency each inside Japan and throughout its main worldwide areas.
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What stands out is that Toyota pulled this off regardless of the uncertainty stirred by US tariffs and mounting world commerce strain.
Read: Toyota’s Most Forgettable SUV Outsold Mitsubishi’s Entire Lineup
While Japan finally prevented even harsher commerce penalties through the Trump administration, it nonetheless confronted a pointy improve in duties. The US raised tariffs on Japanese automobiles and elements from 2.5 to fifteen %, prompting automakers like Toyota to regulate manufacturing methods in an effort to melt the blow.
The closing depend got here in at 10,536,807 automobiles, which incorporates Lexus fashions, however not these offered by Daihatsu or Hino. If these subsidiaries are included, Toyota’s world whole climbs to 11.3 million items, giving it a large lead over Volkswagen’s 9 million (-0.5 % over 2024) and securing its place because the world’s prime carmaker for the sixth straight yr.
Global Markets by the Numbers
That’s a wholesome rise from the ten,159,336 automobiles recorded in 2024, even amid rising competitors from Chinese manufacturers and its continued lag in totally electrical car adoption. Toyota additionally ramped up world manufacturing, constructing 11.2 million automobiles in 2025, a 5.7 % improve from the yr prior.
Related: Ford Held The Best-Seller Crown, But GM Outsold It On A Technicality
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Asia stays Toyota’s most important market. The firm offered 3.285 million automobiles throughout the area final yr, reflecting a 2.2 % improve over 2024. In China, the world’s largest auto market, gross sales edged up by 0.2 % to 1.78 million items. That modest development was supported by the introduction of two EVs, the bZ3X and bZ5.
North America was one other vivid spot for Toyota. Sales there jumped 7.3 % to 2.929 million items, up from 2.729 million the yr earlier than. The United States accounted for many of that development, rising 8 % year-over-year. Canada adopted with a 4.4 % achieve, whereas Mexico noticed a 3.6 % improve.
Read: EVs Outsold Gas Cars In Europe For The First Time, But It’s Complicated
In Europe, Toyota moved 1.182 million automobiles, a 1.4 % bump, whereas gross sales in Latin America dipped 3.2 % to 472,049 items.
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Japan’s Share of the Total
Japan, Toyota’s house market, additionally delivered strong development. Sales there rose 4.1 % to 1.501 million items. That determine accounts for roughly 18 % of Toyota’s world quantity, although group-wide gross sales in Japan, together with Daihatsu and Hino, noticed a sharper improve of 12 %.
Electrification by the Numbers
Electrified fashions now make up almost half of Toyota’s whole world gross sales. In 2025, the corporate offered 4.994 million electrified automobiles, marking a ten.2 % rise over the prior yr. As anticipated, conventional hybrids shaped the majority of that quantity, with 4.433 million items offered, a 7 % improve.
Toyota’s mild-hybrid lineup noticed a dramatic rise, leaping 86.8 % to 177,172 items. Plug-in hybrid gross sales additionally moved upward, climbing 19.5 % to 183,845 automobiles.
Read: One in 10 New Cars Sold in Europe Last Month Was Chinese
Battery-electric automobiles (BEVs) confirmed stronger year-on-year momentum as effectively, albeit from a decrease base. Sales climbed 42.4 % from 139,892 to 199,137 items. Of that whole, solely 4,227 items had been offered in Japan. Meanwhile, hydrogen fuel-cell fashions noticed a pointy decline of 29.3 %, with simply 1,257 items offered in 2025.
How Did Lexus Fare?
Lexus offered 882,231 automobiles final yr, a 3.6 % improve over 2024. North America led the best way for the luxurious division, with gross sales rising 7.5 % to 408,070 items. In Asia, Lexus deliveries rose a modest 0.3 % to 237,946.
Lexus Global Sales 2025
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