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Five Things to Know This Week
This week’s sizzling takes on sizzling subjects in experiential advertising cowl crypto lakes, tech-inspired magnificence launches and the Boston Coffee Party.
Creators Toss Lattes Overboard on the Boston Coffee Party
Keurig and a gaggle creator companions did their finest to channel the Sons of Liberty on Oct. 1 on the Boston Coffee Party, the place as an alternative of chucking tea into the Boston Harbor to assist the American Revolution, luggage of “overpriced lattes” and “mediocre coffee” had been tossed into the water (in actuality, fishing nets caught the objects) to mark a espresso revolution.
Aboard a branded schooner at Boston’s Rowes Wharf pavilion, Keurig launched the upscale Keurig Alta System and AltaRounds, its plastic-free pressed espresso format for single-use servings, and let creators expertise the system firsthand by making their very own drinks.
Attendees had been additionally handled to barista-led courses that includes ambassadors wearing colonial garb, a efficiency by a dwell orchestra, breakfast pastries and an invite to signal an outdated timey-style “Coffee Revolution” scroll that our ancestors could be pleased with. (Agency: Quality Meats)
ComplexCon Fans Fish for Bitcoin in ‘Lightning Lake’
Wanna earn the eye of ComplexCon attendees? Try putting in a actual man-made lake within the Los Angeles Convention Center. The technique labored for Cash App over the weekend. (No, actually.)
From Oct. 3-4 because the Official Bitcoin Partner of the 2026 occasion, the model offered the unreal “Lightning Lake” as a part of its nostalgic Bait House activation in an effort to make Bitcoin and the crypto world really feel extra tangible.
Fans might prime by the detailed footprint, seize a rod and solid it into the water for an opportunity to catch actual bitcoin by means of Cash App (one fan even received a full bitcoin, which is estimated at $85,000).
Once their “ice-cold” funds had been caught, members might preserve them or head contained in the Bait House to spend the foreign money on unique fishcore merch, customizable lure keychains and limited-edition Catch of the Day product drops.
We’d say Cash App received the ComplexCon model battle—hook, line and sinker. (Agency: Nook Agency Americas)
Neutrogena Takes Cues from Big Tech with a Cloud-Themed Launch
For the debut of its Cloud-Tech merchandise, which characteristic the primary new FDA-approved sunscreen filter in 25-plus years, Neutrogena handled the disclosing like a Big Tech launch, and from Sept. 25-26 welcomed customers into The Cloud-Tech Store.
The cloud-themed pop-up took over a storefront on Santa Monica’s third Street Promenade, the place guests had been launched to the idea of Cloud-Tech as an “OS for SPF,” and bought up shut and private with the brand new Ultra Sheer Daily Face SPF 70 and Clear Face SPF 60 sunscreens, powered by BEMT expertise.
Neutrogena went the entire 9 yards with tech-inspired messaging and touchpoints, together with interactive R&D demos with consultants who introduced the science behind the innovation to life, a UV Bar that showcased sunscreen protection in motion, Cloud Reveal Mirrors, a larger-than-life Cloudscape photograph op and cloud-shaped smooth serve.
All instructed, greater than 1,800 individuals stopped by The Cloud-Tech Store for training and sampling. Tech bros not included. (Agency: Colina Group)
Colts Fandom Reaches New Heights on the London Eye
If you’re going to deliver American soccer throughout the pond, you may as effectively make it a spectacle. And the Indianapolis Colts did simply that over the weekend forward of their Oct. 4 sport towards the Washington Commanders in London.
Fans might go to the Colts FanZone at Greenwood throughout London Game Week for particular occasions, dwell leisure, giveaways, unique merch, appearances by group legends and the Colts Cheerleaders, and an opportunity to fulfill Blue the mascot.
But the true discuss of the city was the group’s unique partnership with the London Eye. From Oct. 1-2, the winners of particular contests on the FanZone bought an opportunity to journey in a Colts-branded pod whereas taking in panoramic views and experiencing one of many metropolis’s most iconic landmarks. Plus, choose rides featured appearances by the gamers, cheerleaders and Blue.
Ziplock Puts a New Spin on Leftovers with a Wheel of Sandwiches
We all know the guilt that comes with tossing out completely edible meals. And as a model that helps individuals save leftovers, Ziplock is engaged on an answer with the launch of Surprise Seconds, a joint marketing campaign with Too Good To Go, the app that lets customers rescue unsold meals from native companies.
The initiative is aimed toward presenting customers with inventive new prospects for using the meals they’ve already saved. And to display the idea in motion, the organizations rolled into Manhattan on Sept. 30 with a meals truck and a “Wheel of Sandwiches.”
The menu for the activation was curated by NYC chef accomplice Yara Herrera, who reimagined dishes from native eating places and her personal eatery, Hellbender, as 4 new sandwiches that might be whipped up utilizing leftovers from the meals.
Then on the activation, guests had been invited to offer the wheel a spin, which landed them on an unique restaurant dish, or the “first” meal. They then obtained the sandwich that corresponded with it as a second, “leftover” meal at no cost.
The activation brought on fairly a stir. Two hundred individuals had been in line earlier than the official midday opening, and all 400 sammies had been snatched up in simply over two hours… A recipe for achievement.
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