How Entrepreneurship Helps Working Moms Achieve Work-Life Balance

Building a profitable profession whereas making time for the individuals who matter most can really feel like a relentless balancing act. For many working moms, that stability stays tough: 62% say managing work and household duties is tough, whereas 54% of moms who work both full- or part-time say they would like to spend extra time with their households if they’d the selection.

For some ladies, entrepreneurship can provide one other manner to consider work, flexibility and long-term profession objectives. But turning into an entrepreneur doesn’t need to imply leaving a profession, ranging from scratch or following a single path to enterprise possession.

To discover what that may seem like, be a part of us for the free webinar, How Entrepreneurship Helps Working Moms Achieve Work-Life Balance, introduced by Cruise Planners and Entrepreneur. Moderator Terry Rice will lead a dialog with Summer Bowers and Tammy Overcash, co-owners of the identical Cruise Planners franchise who’ve constructed their journey enterprise round two very completely different careers, households and schedules.

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Two house owners, two completely different paths to entrepreneurship

Bowers and Overcash function the identical Cruise Planners journey franchise, however their paths to enterprise possession look very completely different. Neither initially deliberate to construct a profession in journey.

As the partner of an active-duty service member in Fairbanks, Alaska, Bowers understands how navy relocations can disrupt careers {and professional} networks. After incomes levels in arithmetic and actuarial science, she grew to become a highschool math trainer. An abroad navy task ultimately made persevering with that profession tough.

While dwelling overseas, Bowers started sharing her household’s travels on-line. What began as an curiosity in journey and social media ultimately grew to become a enterprise. Today, her content material can generate hundreds of thousands of views, serving to her showcase vacation spot experience, construct relationships with vacationers and switch followers into purchasers.

The portability of the enterprise has additionally change into necessary to her. When navy life takes her household to a brand new location, she will be able to proceed serving current purchasers whereas constructing relationships in a brand new neighborhood.

Tammy Overcash, Cruise Planners franchise proprietor since 2013, and Summer Bowers, franchise proprietor since 2019, aboard Wonder of the Seas through the Cruise Planners Convention.
Image Credit: Cruise Planners

Overcash discovered entrepreneurship by way of a really completely different set of circumstances.

After her husband was laid off from an organization the place he had labored for 20 years, the couple spent six months researching completely different companies and franchise alternatives earlier than selecting Cruise Planners. Her husband initially operated the journey enterprise full time whereas Overcash continued her longtime profession in finance.

When her husband later returned to the company world, Overcash confronted a selection: step away from the journey enterprise they’d constructed or tackle a bigger function herself.

She selected the enterprise.

After almost 35 years in finance, Overcash now views journey entrepreneurship as a part of her subsequent profession chapter and a possible path towards ultimately transitioning out of her CFO profession.

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Different methods for constructing a enterprise

Their approaches to discovering and serving purchasers are completely different, too.

Bowers has grown a lot of her enterprise by way of social media, on-line content material, and connections inside new communities. Overcash depends extra closely on private relationships and referrals.

Approximately 95% of Overcash’s enterprise comes from referrals, together with one consumer who has referred greater than 100 folks to her over the previous decade.

Same franchise. Two completely different schedules, profession backgrounds and approaches to constructing a consumer base.

Their experiences spotlight an necessary consideration for aspiring entrepreneurs: there’s not essentially one technique to construct a enterprise. The methods, expertise and assist accessible by way of a franchise may give particular person house owners the sources to form the enterprise round their expertise, duties and objectives.

What you’ll be taught throughout this webinar

Attendees will hear straight from Bowers and Overcash about how they’ve constructed a journey enterprise whereas navigating careers, household duties and main life adjustments.

How to start out whereas protecting your day job: Overcash will share how she balances a demanding profession in finance with the duties of rising a journey enterprise.

The methods that may assist you to handle your time: Learn how processes, scheduling instruments, expertise and clear consumer expectations can assist enterprise house owners manage their time round current duties.

How to judge when it could be time to go full-time: Bowers will talk about her transition from instructing to constructing a transportable journey enterprise round her household and navy life-style.

How one enterprise mannequin can assist completely different schedules: See how Cruise Planners’ expertise, advertising and marketing, coaching and enterprise assist give franchise house owners sources they will use whereas creating a enterprise round their particular person schedules and objectives.

How entrepreneurs can construct purchasers in numerous methods: Hear how Bowers makes use of social media and on-line visibility whereas Overcash has developed a referral-driven enterprise rooted in long-term relationships.

Can entrepreneurship create extra profession flexibility?

There isn’t any single components for balancing work, household and entrepreneurship. For some folks, the reply could contain constructing a enterprise steadily alongside an current profession. For others, entrepreneurship could ultimately change into a full-time alternative.

Bowers and Overcash provide two examples of how enterprise possession can evolve based mostly on an proprietor’s profession stage, household duties, expertise, and long-term objectives.

During the webinar, they may share the selections, methods, and techniques which have helped them make entrepreneurship work inside their very own lives.

Bonus Resource: All attendees will obtain a free information from Cruise Planners on constructing a journey enterprise that matches alongside an current profession and schedule.

The How Entrepreneurship Helps Working Moms Achieve Work-Life Balance webinar will happen stay on Wednesday, October 28 at 1 p.m. ET | 10 a.m. PT.

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