In a credit-hungry, rising economic system, OnEMI Technology transitioned from a branch-based lender to a tech-driven digital loans supplier. While legacy gamers like Bajaj Finance and Chola Fin have constructed enterprise over many years, OnEMI is trying to redefine effectivity within the phase. The peer benchmarking of OnEMI vs Bajaj Finance vs Chola Fin vs HDB Financial will strip away the advertising jargon and offer you audited financials, operational KPIs, and valuation benchmarks so as to take an knowledgeable funding determination.

OnEMI Technology Peer Comparison: Operational Benchmarking
While conventional gamers give attention to high-value asset-backed loans (Vehicle/Home), OnEMI operates within the high-frequency, small-ticket digital lending area.
OnEMI vs Bajaj Finance vs Chola Fin vs HDB Financial (As of 9M FY 2026)
| Metric | OnEMI (Kissht) | Bajaj Finance | Chola Fin | HDB Financial |
| AUM (INR Cr) | 5,955.75 | 3,53,765 | 2,10,722 | 1,14,853 |
| AUM Growth (%) | 56.92 | 21.00 | 21.00 | 12.00 |
| Avg. Ticket Size (INR) | 25,556 | NA | NA | 1,64,000 |
| Customer Base (Cr) | 1.12 | 10.65 | 0.45 | 2.20 |
| Model Type | Asset-Light | Diversified | Asset-Heavy | Diversified |
OnEMI’s 56.92% AUM development is the very best within the group. Investors ought to be aware that OnEMI is a high-volume participant, whereas legacy gamers like Bajaj and Chola Fin are low-volume however high-ticket-size gamers. This technique gives an excellent high quality of mortgage guide.
Read Also: OnEMI Technology IPO Review
OnEMI Technology Peer Comparison Analysis: Efficiency, Profitability & Asset Quality
| Ratio | OnEMI (Kissht) | Bajaj Finance | Cholamandalam | HDB Financial | SBI Cards |
| ROA (%) | 8.48 | 4.58 | 2.30 | 2.15 | 3.10 |
| ROE (%) | 23.51 | 18.20 | 18.60 | 13.90 | 14.20 |
| Net Margin (%) | 12.77 | 19.35 | 16.80 | 13.80 | 10.90 |
| Cost-to-Income (%) | 55.66 | 33.70 | 38.80 | 40.90 | 54.70 |
OnEMI’s ROA of 8.48% is considerably greater than the business benchmark set by Bajaj Finance (3.10%). This is a results of the high-interest yields from with small-ticket unsecured lending.
OnEMI’s Net Margin is 12.77%, which lags behind Bajaj Finance (19.35%) and Cholamandalam (16.80%). Despite having a superior ROA (8.48%)—their potential to transform that into last web revenue is weaker than the giants. The excessive operational prices are consuming away excessive yields they generate from debtors, making their “Final Profitability” much less environment friendly than conventional friends.
OnEMI reviews a Cost-to-Income ratio of 55.66%, which is considerably greater than business benchmarks like Bajaj Finance (33.70%) and Cholamandalam (38.80%). This signifies that for each rupee of earnings generated, OnEMI spends almost 56% on operations, expertise, and buyer acquisition. While frequent for rising fintechs, it means that the corporate has but to realize the “Operating Leverage” that enables legacy gamers to extend earnings to the underside line.
Asset Quality
In unsecured lending, the most important worry for an investor is the rise in Non-Performing Assets (NPAs). Here, we analyze if the corporate has sufficient “buffer” to resist a credit score cycle.
| Metric | OnEMI (Kissht) | Bajaj Fin | Chola fin | HDB Financial | SBI Cards |
| Gross NPA (%) | 2.90 | 1.56 | 4.63 | 2.81 | 2.86 |
| Net NPA (%) | 0.38 | 0.61 | 3.13 | 1.25 | 1.28 |
| PCR (%) | 86.88 | 61.00 | 33.44 | 55.59 | 56.06 |
| D/E Ratio (x) | 1.50 | 3.82 | 6.93 | 4.80 | 3.00 |
| CRAR (%) | 26.69 | 21.45 | 19.16 | 21.81 | 24.36 |
OnEMI’s Gross NPA (GNPA) stands at 2.90%, almost double that of Bajaj Finance (1.56%). While the Net NPA (0.38%) seems to be clear as a result of aggressive provisioning, the excessive GNPA exhibits {that a} bigger share of debtors are defaulting on the supply. This is a attribute danger of small-ticket, unsecured digital lending the place the “intent to pay” is extra risky in comparison with secured asset-backed loans.
OnEMI operates within the unsecured digital lending area, whereas friends like Chola Fin and HDB Financial have important publicity to secured asset-backed loans (Vehicles, Home, Business property).
In the occasion of an financial downturn, unsecured loans are the primary to default. Unlike Chola or HDB, OnEMI doesn’t have bodily collateral to repossess and get better losses. This makes their 2.90% GNPA rather more “sensitive” to market shocks than the NPAs of a secured lender.
Is OnEMI Technology IPO Fairly Priced?
| Ratio | OnEMI (Kissht) | Bajaj Finance | Chola Fin | HDB Financial | SBI Cards |
| P/E Ratio | 13.37 | 30.30 | 25.5 | 21.4 | 28.30 |
| P/B Ratio | 0.91 | 5.12 | 4.36 | 2.62 | 3.93 |
| Price (INR) | 171 | 935.00 | 1,559.00 | 656.00 | 643.00 |
| Market Cap | NA | 5,82,096 | 1,32,954 | 54,436 | 61,226 |
Listed friends like Bajaj Finance, Chola Fin, and SBI Cards commerce at a median P/E of 26x and a P/B of 4.0x. OnEMI is coming into the market at a P/E of ~13.37x and a P/B of 0.91x. Generally, fintechs command a premium over conventional NBFCs as a result of their scalability.
Final Words
In abstract, OnEMI is a High-Yield, Low-Leverage play within the phase, coming into the market at a reduced valuation in comparison with its friends. However, this aggressive development comes with notable constraints. The firm’s unsecured mortgage portfolio carries the next inherent danger. While the established gamers provide the soundness of secured property.
Investors should weigh this enticing entry valuation towards the vulnerabilities of unsecured lending and excessive working overheads. Please be aware {that a} peer comparability isn’t the only benchmark to discover a good IPO. Many wealth creators could look unattractive or dangerous at an preliminary stage, but when an organization has good fundamentals and successfully manages its asset high quality, it will definitely grows.
Disclaimer: OnEMI Technology peer comparability evaluation is predicated on monetary knowledge supplied within the RHP for the intervals ending 31 March 2025 and 31 December 2025. This isn’t an funding recommendation please do thorough analysis earlier than funding.
Rajat Bhati has a robust technical background and 5 years of expertise within the inventory market. He focuses on fairness analysis, technical evaluation, IPO valuations, and danger administration, serving to buyers make clearer, data-backed selections. Today, he works full-time to coach individuals concerning the alternatives in IPO market.
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