Apple Event 2025 reside weblog: Each ‘awe-dropping’ announcement

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Updated at 2:13 pm ET September 9, 2025

Apple’s massive iPhone reveal is upon us.

One of the largest days of the annual tech calendar, the Apple Event for 2025 — the tagline is “Awe Dropping” — is anticipated to unveil the much-anticipated iPhone 17 line, new Apple Watches, a launch date for iOS 26, and extra.

The massive present kicks off at 10 a.m. PT on Tuesday, Sept. 9. The new iPhone lineup set to launch is bigger than ever, and probably one of the fascinating in iPhone’s historical past.

This leaves us no selection however to observe Apple’s each transfer — from the (typically amusing, typically odd) presentation itself, to the detailed iPhone specs, shock bulletins, and sure, the random issues Apple will not inform us however we’ll discover digging via their web site as soon as the occasion is over.

We’ll be updating this reside weblog typically over the following couple of days. Grab a sleeve of cookies, a caffeinated beverage of your selection, and dive into the iPhone world with us. We begin…now.

The Latest

2 minutes in the past | September 9, 2025

Okay, so what is the worth?

Apple is simplifying storage throughout the board: each iPhone 17 mannequin now begins at 256GB. Pricing kicks off at $799 for the iPhone 17, $999 for the 17 Air, $1,099 for the 17 Pro, and $1,199 for the Pro Max, which additionally affords a brand new 2TB storage possibility.

For price range patrons, older iPhones will get a reduction, with the iPhone 16e now at $599. All fashions might be out there to preorder this Friday, with a September 19 launch date.


6 minutes in the past | September 9, 2025

iPhone 17 Pro makes its debut


Credit: Mashable Screenshot/Apple

Apple is looking the iPhone 17 Pro its “most advanced iPhone ever,” and the {hardware} definitely backs that up. It introduces a brand new thermal administration system with a vapor chamber to maintain efficiency regular, and it’s powered by the A19 Pro chip, which Apple says delivers 40 p.c higher efficiency than the 16 Pro. Durability upgrades match the remainder of the lineup, with Ceramic Shield 2 back and front and a titanium body.

Camera upgrades are entrance and heart: for the primary time, all three rear cameras are 48MP. The telephoto lens now packs a bigger sensor, and the front-facing Center Stage digicam jumps to 18MP for sharper selfies and video calls.

The Pro is transport in Cosmic Orange and Deep Blue, however early on-line reactions are… lower than glowing. Some are already dragging the brand new again digicam “plateau” design and the daring colour selections. On the sensible aspect, Apple says eSIM-only fashions will get improved battery life.


18 minutes in the past | September 9, 2025

iPhone Air battery life won’t be ‘awe-dropping’

Apple is aware of the ultra-thin iPhone 17 Air comes with some battery trade-offs, so it’s rolling out a number of new options. iOS 26 introduces an Adaptive Power Mode that’s presupposed to stretch the cellphone to “all-day battery life,” although Apple left the precise hour rely imprecise.

To again that up, there’s a brand new MagSafe battery extender designed particularly for the Air. Apple additionally confirmed off recent equipment, together with customized translucent instances, a polycarbonate case possibility, and a crossbody strap that connects with MagSafe for simple carry.


24 minutes in the past | September 9, 2025

iPhone 17 Air takes flight

Apple simply unveiled the thinnest iPhone ever: the brand new iPhone Air. Despite its ultra-slim construct, it packs a 6.5-inch show with ProMovement 120Hz, peaks at 3,000 nits brightness, and is wrapped in Ceramic Shield 2 on each back and front plus a titanium body— which Apple says makes it extra sturdy than any iPhone earlier than. Colors embody house black, cloud white, gentle gold, and sky blue.

iPhone 17 Air lineup


Credit: Mashable Screenshot/Apple

Powering the Air is the A19 Pro chip with a 6-core CPU and 5-core GPU, alongside Apple’s new N1 chip for higher wi-fi connectivity—supporting Wi-Fi 7, Bluetooth 6, and the upgraded C1X modem, which is twice as quick as C1. Apple is looking this probably the most power-efficient iPhone it has ever made.

On the digicam entrance, the 17 Air carries a 48MP Fusion Camera system, combining a number of lenses into one versatile setup that tries its hardest to maintain high quality excessive with out the majority.


32 minutes in the past | September 9, 2025

iPhone 17 digicam upgrades

Apple’s packing a severe punch into the iPhone 17’s digicam system. It incorporates a new 48MP twin fusion setup, a 12MP 2x telephoto, and a 48MP fusion ultrawide digicam—a lineup constructed to deal with every part from on a regular basis pictures to huge landscapes.

iphone front camera


Credit: Mashable Screenshot/Apple

The Center Stage digicam on the entrance of the iPhone debuts. It permits for high-res selfies in any orientation, so that you not must rotate the cellphone simply to border a panorama shot.

Apple additionally highlighted stabilized selfies whereas shifting, aiming to maintain your front-facing photographs and movies sharp even on the go.


35 minutes in the past | September 9, 2025

iPhone 17 will get a brighter, quicker show

Apple is displaying off main display upgrades with the brand new Super Retina XDR show. It now helps ProMovement with a silky 120Hz refresh price, hits a record-setting 3,000 nits of brightness, and layers in a 7-layer anti-reflective coating plus Ceramic Shield 2 for 3x the scratch resistance. Apple says it’s all about readability in any surroundings.

iPhone 17


Credit: Mashable Screenshot/Apple

Under the hood, the brand new A19 chip brings a re-engineered show engine, a 16-core neural engine, a 6-core CPU, and a 5-core GPU. Combined with elevated reminiscence bandwidth, Apple claims it’s 20 p.c quicker than the iPhone 16.

Battery life additionally improves, with 8 further hours of video playback in comparison with the final era. When you want a top-up, the cellphone can attain 50 p.c cost in simply 20 minutes. This yr’s colour choices embody lavender, mist blue, black, and sage.


44 minutes in the past | September 9, 2025

Apple Watch Ultra 3 goes greater

Apple’s rugged watch simply obtained its largest improve but. The Ultra 3 introduces a brand new wide-angle OLED show that reinforces display space with out altering case dimension — making it the most important show ever on an Apple Watch. It additionally helps a brand new 1Hz always-on refresh for higher effectivity.

lineup of watches


Credit: Mashable Screenshot/Apple

Connectivity will get a serious carry with 5G mobile and brand-new satellite tv for pc assist, together with Emergency SOS through satellite tv for pc for off-grid security. Power has been bumped too: battery life climbs to 42 hours, up from 36 on the final mannequin.

The Ultra 3 is available in black and pure titanium finishes, holding its adventure-ready construct whereas layering in probably the most superior Apple Watch {hardware} to this point.


47 minutes in the past | September 9, 2025

Here’s Apple Watch SE 3

Apple stored the acquainted title for its entry-level wearable — no rebrand in any case. The SE 3 comes with the S10 chip (not the S11 many anticipated), but it surely’s nonetheless getting significant upgrades throughout the board.

The watch now helps gesture controls like double-tap and flick, provides expanded well being monitoring options, and introduces temperature sensing for the primary time. It additionally helps on-device Siri, making interactions quicker and extra non-public.

Battery life stays at 18 hours, however Apple has added quick charging — as much as 2x quicker than earlier than. That’s a primary for the SE line, and it helps carry the mannequin nearer to parity with the flagship watches.


49 minutes in the past | September 9, 2025

Apple Watch Series 11 unveiled

Apple opened its smartwatch section with an emotional montage of individuals crediting the Watch with saving their lives in medical emergencies — setting the stage for its subsequent chapter in well being.

The Series 11 sports activities a harder design with sturdy glass that’s two instances extra scratch resistant, plus a titanium construct in new gold and slate finishes. It’s now 5G-capable for quicker connectivity, extra energy environment friendly, and delivers 24 hours of battery life. Color choices embody jet black, silver, rose gold, and house grey.

Apple Watch Series 11


Credit: Apple

On the well being entrance, that is Apple’s most formidable Watch but. Cycle monitoring and psychological well being monitoring return, however the headline addition is a brand new hypertension tracker — designed to identify indicators of persistent hypertension. Apple admits it will not catch every part, but it surely initiatives over 1 million diagnoses within the first yr. The function is awaiting FDA clearance, however Apple says it’ll roll out within the U.S. and Europe.

Other upgrades embody a sleep rating system that screens your relaxation. And, after all, watchOS 26 brings recent watchfaces to spherical issues out.


1 hour in the past | September 9, 2025

AirPods Pro 3 begin the present

Apple simply unveiled the next-gen AirPods Pro 3, launched by Kate Bergeron, VP of Hardware Engineering. The presentation even kicked off with a cheeky throwback to Apple’s authentic dancing iPod advertisements — this time, spotlighting earbuds as an alternative of wired headphones.

Shadowed image wearing AirPods


Credit: Mashable Screenshot/Apple

Apple is promising breakthrough audio efficiency with this era. The new buds ship a “breathtaking spatial experience,” pack foam-infused ear ideas for higher match and luxury, and supercharged Active Noise Cancellation — twice as sturdy as AirPods Pro 2 and 4 instances the cancellation energy of the unique Pros.

In addition, Apple is layering in reside translation powered by Apple Intelligence, displaying how its AI push is beginning to attain throughout the corporate’s {hardware} lineup.


1 hour in the past | September 9, 2025

And we’re reside

It’s beginning everybody, get in right here now!


1 hour in the past | September 9, 2025

Firefox is integrating Apple Intelligence in its cellular app

Firefox is leaping on the Apple Intelligence practice. As noticed by MacRumors, the iOS 26 model of Firefox is rolling out a brand new function referred to as “Shake to Summarize.” Give your iPhone a shake, and the browser will generate a fast AI-powered abstract of the webpage you’re on.

The software faucets into Apple’s on-device language fashions when out there, however older gadgets will fall again to Mozilla’s cloud-based AI. Either approach, it’s one of many first massive third-party integrations with Apple Intelligence.


2 hours in the past | September 9, 2025

Less than an hour away from the massive present

We’re lower than an hour away from seeing what the newest era of Apple gadgets. The Apple Event is scheduled to begin at 1 p.m. ET. The wait is sort of over!


2 hours in the past | September 9, 2025

Are we lastly getting a brand new HomePod Mini?

According to 9to5Mac, Apple’s upcoming HomePod Mini 2 could also be a much bigger step ahead than anticipated. The refreshed sensible speaker is rumored to incorporate a brand-new chip, assist for Apple Intelligence and the revamped Siri, an upgraded ultra-wideband chip, improved audio high quality, and even recent colours like purple.

The report notes that this marks the primary main replace because the Mini’s 2020 debut, and it arrives forward of Apple’s long-awaited Siri overhaul subsequent spring. That timing means Apple may place the brand new mini as “AI-ready,” even when the smarter Siri isn’t right here but.

However, we do not anticipate to see the brand new HomePod debut at at the moment’s Apple occasion. It’s anticipated to drop later this yr alongside a revamped Apple TV streaming system.


2 hours in the past | September 9, 2025

The Apple iPad (tenth Gen) is all the way down to a record-low worth at Amazon, however there is a catch

All merchandise featured listed here are independently chosen by our editors and writers. If you purchase one thing via hyperlinks on our website, Mashable might earn an affiliate fee.

The tenth Gen Apple iPad is on sale for $349 at Amazon, marked down from the record worth of $499. That’s $150 off and matches the bottom worth on report at Amazon. Keep in thoughts you may need to go along with the pink colorway to attain this deal.



3 hours in the past | September 9, 2025

All the Apple gadgets rumored to be launched at the moment

With the Apple occasion simply hours away, Bloomberg’s famed Apple prognosticator Mark Gurman lays out what to anticipate. The firm is anticipated to unveil the brand new iPhone 17 lineup, together with an all-new ultra-thin iPhone. Tech reporters have been calling this the iPhone 17 Air — and it ought to be Apple’s thinnest cellphone ever, buying and selling battery and digicam energy for a slimmer design. On the opposite finish, the iPhone 17 Pro fashions ought to ship the alternative: redesigned cameras, higher zoom, and longer battery life.

Gurman additionally factors to a full refresh of the Apple Watch household, together with the Series 11, a beefed-up Ultra 3 with satellite tv for pc connectivity, and an up to date SE aimed toward Fitbit and Samsung’s entry-level clients. Finally, new AirPods Pro are anticipated so as to add heart-rate monitoring, pushing the earbuds additional into health territory.

But don’t anticipate Apple to focus closely on AI at the moment. Gurman notes that the massive Siri overhaul continues to be delayed till subsequent yr, so at the moment’s showcase is extra about {hardware} — and possibly pricing drama if Apple decides to hike iPhone prices regardless of opponents holding regular.


3 hours in the past | September 9, 2025

The 4-pack of Apple AirTags is again beneath $75 forward of the Apple Event

All merchandise featured listed here are independently chosen by our editors and writers. If you purchase one thing via hyperlinks on our website, Mashable might earn an affiliate fee.

The Apple AirTag four-pack normally comes with a listing worth of $99, however they’re on sale proper now for $74.99 at Amazon. That’s a saving of over $20 — put it in direction of one thing that is introduced throughout the Apple Event 2025.


4 hours in the past | September 9, 2025

How to look at at the moment’s iPhone 17 reveal reside stream

As Apple’s massive occasion nears, you may be questioning: What’s the easiest way to look at this factor?

Well, the reply is straightforward: There are a few streaming choices to look at the Apple Event 2025 reside, and so they’re all just about the identical. You can tune into the official Apple stream on YouTube, or you possibly can simply watch it proper right here, embedded under.

You may also stream the occasion immediately from Apple’s occasions web site. Mashable’s resident Apple professional Stan Schroeder says he makes use of Safari for this feature, principally out of custom. “Also, there are whispers that the stream works better in Safari, though every time I compared them, all the options were pretty much the same,” Schroeder says.

Apple can also be streaming the occasion on its Apple TV app. Simply launch the app on the appointed hour, and there might be an choice to stream the Apple Event 2025 reside.

While we will not stream the Apple occasion immediately, Mashable’s Tech Editor might be becoming a member of tech editors from our sister websites CNET, Lifehacker, and PCMag for a reside pre- and post-show occasion. You can tune into our reside protection on YouTube.


5 hours in the past | September 9, 2025

Apple Store is down forward of the massive iPhone 17 reveal

The Apple Store website with the message


Credit: Apple

As is customary, Apple has taken its on-line retailer down forward of the massive “Awe Dropping” occasion that kicks off in couple of hours.

The retailer now options the animated, interactive brand — play with it in the event you like — and a message that reads, “Be right back. We’re making updates to the Apple Store. Check back soon.”

Later at the moment, the Store will return with a bunch of recent devices to spend your cash on. Almost there, people.


7 hours in the past | September 9, 2025

Apple Watch Ultra is getting its first massive improve?

A report from Bloomberg’s Mark Gurman could also be disappointing for these searching for a giant improve on their Apple Watch Series 10. Its successor, the Apple Watch Series 11, will not have any dramatic adjustments; as an alternative, search for “minor tweaks,” equivalent to a brighter show.

The Apple Watch Ultra 3 will, nevertheless, get its first important overhaul because the authentic Watch Ultra launched in September 2022 (The Ultra 2, which Apple launched in 2023, was a minor improve). Gurman claims it’ll include satellite tv for pc connectivity and a barely greater show. There’s no phrase on design adjustments and different updates, however a bigger show on a smartwatch is at all times a giant deal.


10 hours in the past | September 9, 2025

Last minute iPhone 17 Pro and Pro Max rumors: New colours, 8x optical zoom, and extra

Good morning: Today is iPhone day.

Just hours forward of the occasion, now we have some recent rumors from Bloomberg’s Mark Gurman, who shared his expectations for the iPhone 17 Pro and Pro Max on X.

According to Gurman, one of many key options for Apple’s high iPhones would be the new warmth administration system and vapor chamber – one thing that ought to ideally enhance efficiency, particularly beneath heavy load.

Other necessary options, in accordance with the report, embody the exterior design adjustments, new orange and blue colours, in addition to main digicam upgrades, which embody a 48-megapixel sensor for the entire rear cameras, and improved optical zoom.

We’ve heard about all of those earlier than, however listening to it from Gurman this near the occasion makes the report a tad extra plausible.


21 hours in the past | September 8, 2025

Will iOS 26’s Liquid Glass reside as much as the hype?

liquid glass and ios 26 on the display of three iphones

iOS 26 and Liquid Glass carry a brand new design language and have set to iPhones.
Credit: Apple / Mashable Photo Composite

With iOS 26, Apple is betting massive on its new Liquid Glass design language. According to Mashable’s Christian de Looper, it’s basically a system-wide facelift: software program parts layer and shimmer like actual glass, giving apps and widgets a sleeker, extra pure look. In his view, it’s not simply beauty both — controls in apps like Safari and Camera really feel extra streamlined, placing the necessities entrance and heart with out pointless muddle.

De Looper notes that the lock display is the place Liquid Glass actually shines. Notifications, widgets, and the clock all undertake translucent and coloured glass results, whereas new spatial scenes add a delicate 3D parallax impact. Combined with a full-screen music mode that places album artwork entrance and heart, he argues the lock display feels brisker and extra immersive than it has in years.

Across the broader Apple ecosystem, he says Liquid Glass ties collectively iOS 26, macOS Tahoe 26, watchOS 26, and iPadOS 26 extra constantly than ever. That mentioned, not every part hits — De Looper singles out Messages as “sloppy,” with floating controls that really feel unfinished.

Still, after months in beta, his verdict is that Liquid Glass largely delivers on Apple’s promise of constructing its software program prettier and extra cohesive. During the Apple Event 2025 tomorrow, we anticipate to study the official iOS 26 launch date.


22 hours in the past | September 8, 2025

Some Apple offers earlier than tomorrow’s occasion

All merchandise featured listed here are independently chosen by our editors and writers. If you purchase one thing via hyperlinks on our website, Mashable might earn an affiliate fee.

If you’re itching to seize some Apple gear earlier than the massive occasion, a number of standout offers are reside proper now. The 15-inch MacBook Air with M4 chip, 16GB RAM, and 512GB SSD is all the way down to $1,199 — a stable $200 off its normal worth. (The 256GB model is just $1,084.)

Tablet followers can rating the 11-inch iPad Pro (M4, 512GB) for $1,049, a $150 low cost that makes Apple’s powerhouse slate just a bit simpler on the pockets.

And in the event you’re seeking to refresh your earbuds, AirPods Pro 2 are beneath $200 at Amazon, marked all the way down to $199. That’s $50 in financial savings, and it’s doubtless top-of-the-line costs you’ll see earlier than Apple unveils the rumored AirPods Pro 3.


22 hours in the past | September 8, 2025

Here’s what we all know in regards to the iPhone 17 digicam

The iPhone 17 is anticipated to provide its digicam system a severe makeover. The previous “camera bump” is rumored to stretch throughout the again of the cellphone as a full-width digicam island, housing all three lenses in a sleeker however bolder design.

On the Pro fashions, Apple is alleged to be finishing its megapixel overhaul: the telephoto lens will reportedly get a 48MP improve and leap from 5x to 8x optical zoom. Meanwhile, the front-facing TrueDepth digicam may lastly double from 12MP to 24MP, a giant leap for selfies and FaceTime calls.

And Apple isn’t stopping at {hardware}. Rumors level to official multi-camera video recording coming to the native Camera app, together with a brand new “Pro Camera” app that might hand customers extra professional-level controls — probably rivaling standard third-party apps like Halide or Filmic Pro.


23 hours in the past | September 8, 2025

First look: Is this the brand new Crossbody Strap for iPhone 17?

According to 9to5Mac, Apple is getting ready to debut a brand new iPhone 17 accent referred to as the Crossbody Strap. Case leaks counsel iPhone 17 instances will embody lanyard holes, letting the strap snap on through magnets as an alternative of the standard loops and hooks.

Now, now we have our first potential take a look at the brand new Apple Crossbody Strap, through leaker Sonny Dickson (through 9to5Mac):

The strap might even work with the redesigned AirPods Pro 3 case, however full particulars like size stay unknown. Still, the magnetic system guarantees simpler attachment and elimination — and hints at Apple leaning additional into the iPhone as a devoted digicam software.


23 hours in the past | September 8, 2025

Expect to see AirPods Pro 3, with 4 to observe quickly after

Apple’s AirPods Pro 3 are shaping as much as be greater than only a refresh. Rumors level to a redesign with a smaller case, upgraded H3 chip, and improved noise cancellation — all aimed toward holding them aggressive with one of the best buds on the market.

The largest buzz, although, is round well being monitoring. Word is Apple’s including coronary heart price and even temperature monitoring proper into the earbuds, making exercises extra data-rich than ever (in the event you’re into that form of factor). Toss in whispers of reside translation down the road, and these might be probably the most formidable AirPods but.

Finally, over the weekend, famed Apple analyst Ming-Chi Kuo predicted that Apple AirPods 4 will arrive in 2026, considerably ahead of anticipated.


1:23 pm ET | September 8, 2025

Is New Siri going to be right here?

The brief reply? Nope. The lengthy reply: Apple nonetheless isn’t able to roll out its revamped, smarter, AI-powered Siri. Expect loads of “Apple Intelligence” speak on stage, however the one AI improve Apple teased a yr in the past is seemingly nonetheless not prepared for primetime — at the very least in accordance with the rumor mill.

Would it shock the tech world if Apple pulled a quick one and dropped the brand new Siri tomorrow? Absolutely. Is it inconceivable? Never say by no means.


12:19 pm ET | September 8, 2025

Watch this: Everything we all know in regards to the new Apple Watch lineup

Bad pun apart, tomorrow’s occasion may carry not one, not two, however three recent additions to Apple’s watch lineup.

We’re anticipating the Apple Watch Series 11 (naturally), a brand new Apple Watch Ultra 3 (its first refresh since 2022), and the up to date Apple Watch SE. All three are rumored to run on the brand new S11 chip, although don’t rely on any jaw-dropping efficiency leaps.

What actually issues: greater shows, energy-efficient screens to stretch battery life, and — in the end — 5G. One extra wrinkle? The SE might also get a rebrand as Apple simplifies its naming scheme.


11:01 am ET | September 8, 2025

Everything to know in regards to the iPhone 17 Air

Apple’s obtained a brand new cellphone within the lineup this yr — and it’s going to be skinny.

The rumored (and soon-to-be-announced) iPhone 17 Air is about to develop into the corporate’s slimmest system but, measuring simply 5.5mm thick and weighing in at about 145 grams. But that weight loss program has a price: Apple has reportedly reduce the digicam array from three lenses all the way down to a single shooter, and the battery is noticeably smaller, so don’t anticipate marathon display time.

All that minimalist engineering could be yours for $899 (we predict) — the very same worth because the iPhone 16 Plus, which the 17 Air is anticipated to interchange going ahead.


9:48 am ET | September 8, 2025

Full specs reportedly leaked forward of Apple Event 2025

a row of iPhone 17 phones on a green background


Credit: Zain bin Awais / Mashable Photo Composite

The massive iPhone 17 reveal is about 24 hours away, and on the eve of the occasion, two main leaks are lighting up the tech world.

First, a Korean cellular provider has allegedly leaked the total specs of the iPhone 17 lineup. On X (through Apple Insider), leaker @Jukanlosreve shared a picture with the total specs of the varied iPhone 17 fashions in comparison with the Samsung S25 Edge. The authentic X submit has since been deleted, however the leaked specs embody a Pro mannequin with 8K video assist, the A19 Pro chip, and 12GB of RAM.

Previously, the well-known Chinese leaker Setsuna Digital revealed on Weibo (courtesy of GSMArena) that the iPhone 17 Pro Max could have a 5,000mAh battery, which might be a primary within the iPhone 17 lineup. Last yr’s iPhone 16 Pro Max had a 4,685mAh battery.

Of course, these leaks aren’t official information. For that, we’ll have to attend for the official livestream on Tuesday.


9:36 am ET | September 8, 2025

Catch up on our pre-event protection

Mashable reporters have been masking the Apple Event 2025 from all angles. Catch up on among the most crucial information and leaks from the previous two weeks:

Frequently Asked Questions


Apple’s “Awe Dropping” showcase kicks off at the moment at 10 a.m. PT / 1 p.m. ET reside from Cupertino.


You can watch it straight from apple.com, the Apple TV app, or Apple’s official YouTube channel. Both Apple’s website and YouTube allow you to set a reminder so that you don’t miss the kickoff.


Apple is anticipated to unveil the total iPhone 17 lineup at at the moment’s occasion, with preorders doubtless opening this Friday, Sept. 12.





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